How do you build a brand as bold as your giving when the rest of philanthropy hides behind pretty language?

For an organization that has always been fearless in their equity work—the challenge is creating a visual identity that matches their unapologetic approach. We partner with them to align their branding with who they've always been, standing apart from foundations that choose comfortable conformity.

Marguerite Casey Foundation has always been bold in their grantmaking and unapologetic in their commitment to families. But their visual identity wasn't reflecting that courage. We partnered with them to create a brand that matches their values—one that stands apart from the safe, corporate aesthetic most foundations hide behind. The result is a visual system that's as fearless as their mission.

What we delivered:

Brand strategy, visual identity system, website design and development, brand guidelines, messaging framework